Getting the Meta Ads Manager to load faster

Published in creative, product on January 17th, 2024.

The Meta Ads Manager is sooo slow. And it’s been like this for years.

As soon as you start working on more than 5 ads, you’ll notice a negative impact on your browser.

Scale that up to even 30 ads, all in draft mode, and you're up for a wild ride.

TikTok and Google do it better at this chapter and, while there are other pain points out there, at least the performance is good.

I’ve found that a lot of the data you see while preparing ad campaigns is processed on the client side, in your own computer. Meta combines the text, creatives & placements you choose in order to render previews for all the combinations.

And while previews for the ads you’re planning do help, it’s so damn difficult to work on them.

The quick solution?

Turn off “Ad preview”.

This little tweak will make your life so much easier and you’ll almost feel that you’re getting back time.